No doubt one of the most profitable industries in the world today is in the production of software products and services. Many of the companies involved in its operations have found it to be very fruitful, and the acceptance of users very high. Even so, there is still a need for good software telemarketing services in order for them to promote their products and services better. Why is that so?Software, despite all its usefulness and marketability, has one serious flaw: it loses market value as time passes by. Though it’s true that all products and services go through this, software has the misfortune of losing theirs too fast. Considering this, many software companies need to get their wares off the shelf very fast. Usually, the first week of the product’s launch is a crucial time for its creators. Good if it sells well, but if not, it means bad news, so much more if it’s in regard to B2B transactions.Over the years, software companies are increasingly finding the usefulness of software telemarketing to be an essential addition to their promotional campaign. It can be used to inform the most number of people at the least cost. It can also be utilized to reach out to other businesses who might want to use the software products being offered by the company. Also, because of the personal nature of telemarketing, a feedback system can be developed that could rapidly inform the company of any change in trends and needs of their customers. Besides that, telemarketing can be used as the frontline force in addressing customer comments, inquiries, and complaints.Regarding telemarketing as it is, there is an increasingly common shift from maintaining an in-house team of telemarketers towards outsourcing the tasks to telemarketing services providers. These firms have professional telemarketers who are trained to maximize the potentials of their client’s products or services and produce software leads. What makes this trend so popular is the fact that it’s cheaper to use. When a company outsources its telemarketing tasks, it doesn’t have to pay for overhead charges, salaries of telemarketing employee, training, additional specialized equipment, and other costs that come with an in-house telemarketer. One only has to pay a certain fee to the service provider, and their telemarketers will do the job. The savings can be clearer especially if the campaign is only a seasonal one.There are a lot of telemarketing services providers around the world that can give quality results for clients. They can be easily found through the internet. Just type “telemarketing companies” on Google, Yahoo!, or even Bing and the results will list down the who’s-who in the telemarketing industry. One can research on their background, read the testimonials of satisfied clients, or even have them verified with government agencies. If the provider is pronounced legitimate, then it’s a good time to decide whether to hire their services or not. But since software sales leads is the goal here, the decision is usually in the positive. There are so many things that telemarketing can do that keep businesses going.There’s no doubt that telemarketing has made its mark in the software industry. With its many advantages, software companies are assured they will get the best software sales leads possible. This is good, since it would mean a better chance of making a sale. It’s unique and personal approach also makes one of the best in getting in touch with a wider, and more responsive, market. Whether it continues to be the best bet of marketing strategists or just another tactic to get by during these hard times, one thing remains clear: telemarketing can inject life into a software sales campaign.
Telemarketing companies are being forced to work with dwindling call lists – not because the demand for products and services has gone down but because a strict legislative environment, Do-Not-Call lists, and disappearing land lines are squeezing the life out of telemarketing initiatives. Even the goods that telemarketers can market and their approach in marketing them are being scrutinized.There is good news for the telemarketing industry, though, in the form of text messaging and mobile phone marketing. Just as many industries have done in the past, the telemarketing industry too needs to broaden its scope and redefine its meaning. Or it will see the same fate as the railroad industry that was the leading transportation industry at a time and now lags behind airways and automobiles. Telecommunications includes various modes of communications and telemarketing services need to catch on with current trends to stay in the market. Telemarketing no longer means just a traditional phone call. It also means mobile marketing and text messaging.How does text messaging boost telemarketing?Telemarketing efforts can be effectively supplemented by mobile marketing and text messaging. Here’s how:Ride on a growing market: There are always two choices – stick with a dying technique and lose out or latch on to a growing system and thrive with it. Traditional calling on fixed lines is becoming outdated as more and more people go mobile. Telemarketers would have to shift their focus to the mobile market.
No restrictions like call times: Telemarketing is policed by regulations that lay down time limits within which a call can be made to a customer. This can prove restrictive as telemarketers strive to catch people at the right time and also willing to take a marketing call. With mobile phones, availability is not an issue. Text messaging is a passive marketing approach. The message is stored in the phone’s memory and can be retrieved by the mobile owner at a convenient time.
Immediate response potential: Many mobile phones today are web-enabled. Customers can take immediate steps in response to a marketing message.
Use the message as a coupon: Just as sales coupons are designed to bring about an immediate action from customers, text messages too can include an urgent call for action and a reason for quick follow-through.
Proximity marketing: In sales, nothing is more effective than catching a prospect’s attention at the right time and the right place. Proximity marketing is a strategy that enables businesses to send alerts about products and services when people are in a position to act on the information. With Bluetooth and GPS, telemarketing services can tailor contacts to the recipient’s location.With the decline in traditional telemarketing, there is an even greater need to outsource to telemarketing services that have broadened their scope and are adopting new trends to spread marketing messages. They have the tools and technology to manage text messaging effectively and take text and mobile marketing to the next level. It is the right time for telemarketing companies to diversify their services. If they don’t, they will have no place in the market.